If we wanted to systematize the history of Chiado we would say that it went through three major phases: first as a privileged place for the clergy, through its convents and churches, then as a landing for the nobility and nobility, and finally, the time of the bourgeoisie, especially after the earthquake when it is installed in force.

Os Armazéns do Chiado

It was in April 1888 that the Joaquim Nunes dos Santos brothers founded the firm Nunes dos Santos e Companhia. They are also shown to have a rigorous management spirit, seeking to move forward with firm steps, avoiding adventurous steps.

"All purchases made in our warehouses are sent free of charge to all our dear customers, for which we have a well-assembled car service, Peugeot brand"
IN: Chiado Department Store Catalog 1905-1910.

«CHIADO Champagne, pure natural, very delicious- No Drugs. It is not a factory of pains and headaches but a safe way to avoid them by drinking it».

The Reconstruction

20 years later, Chiado regains its soul through the hand of the famous architect Siza Vieira, who draws up a very unique reconstruction plan, demonstrating once again his genius.

The architect defends: “In my way of designing, I attach primary importance to the function of the building, but always keeping in mind that, on the other hand, the design process also means a release from this care, this service, this function that cannot be ignored. From then onwards there is a kind of liberation….. Architecture is used by power. Architecture is made or not, depending on who buys it. Basically, it is not autonomous. A painter easily picks up a canvas, makes his work…an architect depends on who commissions him. Its expression is not autonomous, like painting, sculpture…”

Chiado regained life and the status of Lisbon's main commercial artery. It is once again the meeting point for intellectuals and artists, a reason for tourists to go out and the starting point for the lively nightlife of Bairro Alto.

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